Our team knew we wanted to document and tag our interviews to gain a better sense of our users' needs. We started using Airtable and we quickly found how valuable this tool can be for our team. Airtable allowed us to tag any user's needs or pain points that we noticed in our conversation. This quickly gave us around 10 users' needs and 10 pain points that multiple users have encountered. Additionally, this gave us an opportunity to identify archetypes throughout the discovery process.
Here is a look at our “User Needs and Pain Points” Airtable. As you can see, we have all of the user needs ordered from most popular to least. This was vital information to obtain in order to ensure our users' needs were heard and a comprehensive and prioritized list could be generated.
Once we identified all of our archetypes, we assigned them to our users based on user interview data. Utilizing Airtable, we were able to drill down our user needs and pain points one level deeper. Now we can identify user needs and pain points that each specific archetype ran into, which allows us to target specific issues when addressing our users. In this scenario, the overall users had “User Permissions” for all of our users at a rate of 55%, but when looking at our “Expert” archetype below, “User Permissions” rose to the number one user need at 72%.
